What Are The Top Organic SEO Ranking Aspects For A Website?
If you’ve just crafted your first website and are interested in the ways in which you can boost your organic search results, then you’re certainly on the path to success. SEO is one of the most reliable marketing tools considering that it allows you to get your message in front of possible consumers that are directly seeking for your products.
The fact is, the answer isn’t very straightforward! Google’s search ranking algorithm is basically its secret to success, so it’s enormously elaborate and has more than 200 variables that account for the listings in its Search Engine Results Pages (SERPs). The good news is, not all variables are formulated equally, so you can target the most influential variables that will have the greatest impact on your SERP listings.
It’s important to appreciate that the weight of each variable is adjusted with time, so Google will place more emphasis on specific variables according to user behaviour and how Google perceives it can maximise the user experience. Having said this, many of the leading organic SEO ranking aspects have been in the same position for a number of years now, so understanding these top variables can give you an increased understanding of how you can optimise your organic search results to grow customer engagement, website traffic, and ultimately sales.
A great significance is put on content considering that Google wants to rank the most relevant websites on top of its search results listings. The recent Hummingbird update enables Google to understand a website’s content structure and how this content adds value to potential consumers, so developing quality content set in a natural tone will be remunerated with higher rankings. Including articles in your website such as in-depth tutorials, guides, and how-to’s is a terrific start. Moreover, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has reviewed the top 10 search results and uncovered that the top positions contain content that is about 2,400 words in length.
For over a decade now, backlinks have been one of the most important variables in SERP listings due to the fact that the more links there are to your website from reliable sources, the more trusted your website is regarded. The other side of the coin rings true as well though, so beware not to generate links on spammy or uncredible websites or your rankings will go down! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google reveals that backlinks will lose value eventually as Google looks for new ways to evaluate websites, but for the time being, link building is still the best indication of relevancy and trustworthiness.
- Mobile Optimisation
With more users now browsing from mobile devices than computers, there has been a major shift towards optimising your website for mobile devices. Google is currently experimenting with mobile-first indexing, which means that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t currently mobile-friendly, you better get started but be careful not to release it until it’s 100% complete or you may be penalised. Page loading speed is a critical factor for mobile optimisation, so aim to have mobile pages loaded within two seconds to make sure that your website is truly ‘mobile-friendly’.
- Other Technical Variables
There are numerous other technical factors that will substantially alter your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong connection between high ranking websites and those that are SSL encrypted (HTTPS), and this is very straightforward to install if you haven’t already done so. Furthermore, make sure that your landing pages have a H1 or H2 heading in the source code, as this has been found to correlate with higher rankings. Other aspects such unique and organic backlink anchor text and less on-page advertisements and pop-ups will also increase your organic search results listings.
- Keeping up to date
Google’s search ranking algorithm is continually evolving, meaning that SEO techniques are continually changing also. Despite the fact that there more than 200 variables in Google’s search ranking algorithm, Google has placed great significance in recent times on rich content, quality links, and a smooth mobile experience. Trying to focus on all Google’s search ranking variables will prove to be unproductive, but if you concentrate on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.
If you need any advice in the best ways to properly execute any of the above SEO techniques, don’t hesitate to talk with the digital marketing specialists at Internet Marketing Experts Central Coast by calling 1300 595 013, or alternatively visit their website for more information: http://www.internetmarketingexpertscentralcoast.com.au