Top Tips For The Greatest Email Sequences
Having worked as a sales rep for multiple tech start-ups, I can’t even begin to explain the value of sending email sequences that sell. Automated emails are fantastic because they significantly reduce the workload for a sales rep, nonetheless in today’s world, everybody can identify with finding a variety of email sequences lurking in their inbox everyday that just bother us because we need to click two buttons to get rid of them!
Not enough business owners invest the time and initiative in building useful email sequences that effectively sell their product. Putting together compelling email sequences is both a science and an art, and if done effectively, can lead to excellent results. Having hundreds of prospective customers on an email list isn’t going to generate any income if you can’t sell your product. So, here’s four tips on how to set up a great email sequence that will convert your leads into sales.
Tip 1 – First Impressions Count
The age old saying ‘make a good first impression’ is very applicable when it involves email sequences. By first impressions, I mean the subject lines of your emails. It’s the first thing that recipients will inspect so if it’s not compelling enough, they merely won’t open it. It goes without saying, the subject lines of an email are integral when it comes to conversion rates. Here are some statistics which highlights their importance:
One-third of email recipients will open an email based entirely on the subject line
Almost 70% of email recipients will determine if an email is spam based on the subject line
40% of emails are opened on mobile devices first, and the common mobile screen can only fit between 4 to 7 words in the subject line.
The trick to successful subject lines is solving your prospects problems in as little words as possible. For example, high-quality subject lines include, “Common questions about university”, “Common questions about interest rates”, etc. Think about your prospects problems and target your subject lines to solve that problem concisely. You can keep track of your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).
Tip 2 – Write Well-Crafted Content
After a recipient has opened an email, it’s crucial that you offer a value proposition in the context of their problem straight away. Forget beginning the email with your name and job role; you need to give your recipients a good reason to continue reading the email. Therefore, begin your email with some information they can associate with, like company news or their reaction to an event via Twitter or an online post, and then get into the value proposition in the second & third sentences.
Your value proposition should be constructed like this:.
I have an idea about [problem/pain-point] and I’d love to have a moment to talk with you about [solution].
Here’s some preliminary information [link to helpful content] and if you ‘d like to talk more about it, let me know.
I recently assisted another company with [positive benefit]. Is this something that would be useful for [company name]?
It’s necessary that you get to the point quickly and keep the content targeted to the objectives of your prospect.
Tip 3 – Ditch the boring ‘Welcome Email’
If a prospect has shown interest in your services or products, why waste both of your time with a welcome email that has no value or offerings? It’s basically dead-wood and if you’re going to send a welcome email, ensure you incorporate a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).
Tip 4 – Always Be Helpful
The fact of the matter is that even an excellent first email may not get a reaction from the recipient. It’s understandable; people are busy and have priorities, so I suggest sending two or three follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but an excellent follow-up email will remind them that you’re here to help them in whatever problem they have. You should ensure that your follow-up emails also feature your value propositions, and further information that is beneficial to the recipient in solving their problems. Again, HubSpot Sales will track which emails are opened and which links are clicked so I strongly advise using this application to aid you with your email sequences.
The value of designing effective and actionable email sequences can have a remarkable affect on your conversion rates and sales. There are many factors that you ought to consider when crafting your email sequences, but this article highlights the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly beneficial in consulting with digital marketing specialists that can assist you. Talk to the team at Internet Marketing Experts Central Coast today on 1300 595 013 or visit their website: http://www.internetmarketingexpertscentralcoast.com.au.