This Is Why Your Content Marketing Isn’t Performing (And The Best Way To Fix It!)
In today’s demanding environment of online marketing, there’s no doubt that content is king. Content is all around you and folks love consuming it! It should come as no surprise that content is at the centre of nearly all marketing methodologies, with roughly 94% of small businesses concentrating their efforts on content marketing. Having said this, with nearly every businesses now focussing their marketing efforts on content, it’s becoming increasingly challenging to stand out from the crowd and make your content marketing engaging and powerful.
Have you tried content marketing only to find that you’re not getting the desired outcomes? Well, you’re quite likely one of many companies that are in the same boat. Don’t lose faith though, there’s no doubt that content marketing is one of the most practical ways of boosting your customer base. So, here are 4 reasons why your content marketing may not be working and importantly, how you can fix them!
- You don’t have a strategy
Just like any investment, if you don’t have a strategy and set KPIs to evaluate results, how can you possibly improve? Uploading blogs and sending tweets are terrific, but if you don’t have any end goals then you’re simply aiming in the dark. If you want to craft stimulating content that followers will engage with, you need to have a clearly-defined strategy that should align with your business objectives.
Regardless of whether you intend to raise brand awareness, website traffic, or conversion rates, your strategy should incorporate KPIs alongside short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your target market, the purpose of your content, and the types of content that will work best for you.
- Your content is not original
With the sheer quantity of online business today, it’s crucial that your content is distinct from others. Too many businesses will design content without investigating the landscape and subsequently generate content that merely gets lost in the crowd. Your content should be exciting, fun, and most importantly, deliver value to users by supplying solutions to typical pain-points in your niche. Alongside this, different types of content suit different communication techniques, so contemplate the most effective ways you can accomplish this, either through video, infographics, diagrams, or even just thought-provoking or captivating text.
- You don’t promote your content
Among the biggest errors that small businesses make with their content marketing is that they don’t actually market it! Even if you’ve produced the most ground-breaking article the world has ever witnessed, who will view it if they don’t know it exists? If you want to thrive with your content marketing, it’s crucial that you promote your content through all available networks, including:
Social media (Facebook, Twitter, Reddit, Google+).
Adding internal links to your articles.
Pitching to influencers and bloggers in your industry.
Proposing it as a guest post to bloggers in your sector.
Providing links to your content when commenting on other forums and blogs.
- Your content is not search engine friendly.
Content constitutes a substantial portion of your SEO, so it’s vital that your content is SEO friendly and never use black hat tactics to attempt to improve results. Keyword stuffing is a frequent mistake that businesses will make in their content creation, as well as duplicate content, using the wrong keywords, and not optimising meta tags.
Conduct some groundwork to find the most appropriate keywords that your target audience would use to find your content. Also, use meta tags to your advantage to draw more viewers to your blog. Search engines always wish to deliver the best content to users, so if your content is valuable then other sites will link to it, increasing the likelihood of gaining more high-quality, credible links from relevant businesses.
At the end of the day, there can be hundreds of reasons why your content marketing isn’t offering you the desired results, however these points should cover the majority of them. If you’re going to invest in content marketing, you can’t do it half-heartedly. Perform as much research as you can about your target audience, your competitors, and your keywords, and create meaningful content that your viewers will naturally engage with.
If you’re contemplating giving up on content marketing because of poor results, phone Internet Marketing Experts Gold Coast who will be able to point you in the right direction. Call 1300 595 013, or alternatively visit our website for additional information: http://www.internetmarketingexpertsgoldcoast.com.au