The Complete Guideline to Keyword Research and Planning
Market research is one of the most essential assets that a marketer can employ to pinpoint relevant information that will aid in your SEO advertising and the ability to sell a product or service. In the world wide web, we refer to market research as ‘keyword research’– working with data to persuade your target market to visit your website.
Keywords primarily sum up the essence of your website in a couple of words. Since there are many different ways to say the same thing, marketers use keyword research to aid them to make choices based on buyer and competitive data, rather than just guessing. This article will show you how to perform keyword research in a somewhat straightforward and accessible way.
How to perform keyword research?
There are six important measures to adhere to when carrying out keyword research. The ultimate goal is to develop a list of exceptionally targeted keyword phrases that summarize your website content appropriately. Let’s look at this approach in more detail.
Start by building a list of words and phrases that you think your target market would choose to illustrate your products or services. Think about how your buyers would find you on the internet. What type of stems, such as ‘How to’ or ‘Where can I’ would they use and what about local modifiers like ‘Brisbane’ or ‘Australia’? Would your buyers use modifiers such as ‘free’?
As you can see there are a large number of variables to consider, however, the most crucial part is to think like an everyday customer and how they would deal with finding your products or services.
Using a research tool
Utilising a keyword research tool to mine your keyword data will really help you to establish which phrases have the best combination of demand, relevance and attainability. All of this can be done with Google AdWords Keyword Planner, however, paid tools such as WordTracker offer more enhanced insights into competitive analysis, along with additional data from Bing and Yahoo! search engines.
In the Google Keyword Planner, for example, use the first option on the home page, ‘search for keyword and ad group ideas’. This feature will provide you with distinct match search results and keyword suggestions, delivering you data on the popularity of your keyword phrases as you have logged them.
Refining your keywords list
Since Google Keyword Planner is designed to support Google Ads, your results will be separated into two sections: Ad group ideas, and Keyword ideas. Click on the Keyword ideas tab to look at a complete list of keyword suggestions arranged by monthly average searches.
Almost all research tools will offer you recommended keyword phrases quite similar to your originals, however, they provide you with invaluable insights into the exact language your target market makes use of to browse for your products or services. These insights can aid you in creating and refining your keywords list, along with supporting you with your product and content roadmaps.
Verifying keyword relevance
At this point, you’re going to get a big list of keywords so it’s vital that you sort through this list using relevance as the key criteria. This means keywords that exclusively illustrate your products or services or the content of your landing page. If a phrase does not describe your content concisely and effectively, merely remove them. Never attempt to fool Google, or your customers, by making use of loosely relevant keywords.
Verifying keyword demands
Regardless of whether you’re an SEO advertising expert or a local business owner doing it yourself, you’ll be equipped to figure out the demand of a keyword phrase by examining the average monthly searches in Google Keyword Planner. A large search volume suggests that not only is a certain phrase very popular, but that at the moment, this is the precise language that individuals are utilizing to find your products or services. Using keyword phrases in high demand will optimise your website considering that Google will find your content very accurate.
It’s often best to use a mixture of long-tail keywords (very specific, low demand), and general keywords (high demand), to make sure you connect with each of your target market’s preferences.
Now that you appreciate your keyword relevance and demand, it’s important to examine what your competitors are doing. Do a search for a keyword in your refined list. If you see results for similar products and services, or particularly competitive brands, then this is fantastic! Assess the sort of language the top results are choosing, and attempt to discover weak points in their web pages so you can strengthen yours. It’s important to have a complete idea of where you stand with your competitors. You do not need to be the leading search result to prosper, you simply need to be competitive.
Your keyword research doesn’t have to take up excessive time and effort. But when there are more vital things on your plate, it’s time to call in the experts. If you’re searching for an SEO advertising agency to help you with your keyword research planning, contact Internet Marketing Experts Central Coast on 1300 595 013 or visit http://www.internetmarketingexpertscentralcoast.com.au