The Battle of the Brands
Your Website SEO Strategy in Central Coast is still considerably about keywords, but there is one concern that some providers face when they try to optimise for specific Keywords.
A Pay Per Click or AdWords campaign will also help you discover which keywords perform well in your niche and boost your Website SEO Strategy. I recall I think I spent about a year stressing about one specific keyword that, despite what I did, I could not get on the first page of Google. The cause was simple; it was a word that falls under the classification of a ‘Branded’ keyword, and Google even with all your SEO efforts will never rank a non-branded site in front of the branded sites.
For example, if you sell Yamaha Pianos in a retail store in Central Coast, it would be excellent if for anyone that searches for ‘Yamaha’ in Central Coast your site will show up but it probably won’t. Potentially if they look for ‘Yamaha pianos’ you still may not show up. Why? Because Google will typically reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some seller of that brand. Yamaha is a world popular brand name and for Google to put anything other than Yamaha.com at No1 would be a real step back for a search engine. This is what I mean by branded sites.
However, I realised the magic of long tail keywords. Once I figured out that I could control all sorts of long tail searches it was simple to shift my focus and enhance my Website SEO Strategy. Once I had re-directed my strategy the visits to my websites enhanced massively. So take it from me, living life in the long tail is very rewarding. Bear in mind – Your Website SEO Strategy refers to making money, not where you turn up in a Google search.
If you are interested in learning more from an SEO Professional, call Internet Marketing Experts Central Coast on 1300 595 013 or visit, www.internetmarketingexpertsCentral Coast.com.au