SEO Tactics To Abandon in 2018
In today’s demanding marketplace of digitalisation and globalisation, it’s crucial for businesses to employ online strategies and techniques that boost their visibility to customers that are actively trying to finding their services or products. Search Engines are unquestionably the most influential programs that will influence your online exposure, and thus your website traffic, conversion rates, and inevitably success. Search Engine Optimisation (SEO), therefore, is used widely by most websites to improve their Search Engine rankings, otherwise known as ‘Search Engine Results Pages’ (SERPs).
SEO can be an exceptional investment that will strengthen your visibility and conversion rates, or if used incorrectly, can tarnish your rankings and visibility, thus having the opposite effect. The predicament with SEO is that its algorithm is continuously changing, and most website owners don’t keep up to date with the most updated SEO trends. SEO techniques that worked in 2017 may not necessarily be successful this year, and prevalent SEO techniques from five years ago may result in your website being penalised today.
As opposed to discussing the top SEO techniques that website owners should be investing in, we’re instead going to analyse the top SEO techniques that will actually penalise your website and therefore should be totally forgotten about in 2018.
- Keyword Stuffing
Keyword stuffing is a typical mistake that many website owners make to try to improve their SERP results. Keyword stuffing is ultimately the same as it sounds – adding as many keywords/phrases to a websites content or meta tags in any way possible. Search Engine spiders or crawlers can instantly ascertain how many times a keyword has been used and will penalise websites for excess keyword stuffing. As opposed to keyword stuffing, website owners should fixate their efforts on the sub-topics and related information behind the keywords/phrases themselves.
- Aggressive Link Building
Link building has been a popular SEO tactic since the onset of SEO, and its performance as an SEO tactic has advanced swiftly ever since. While link building is still one of the top three SEO tactics in 2018, aggressive link building will decidedly result in your website being penalised. Google weighs links highly as a ranking signal simply because links are a public endorsement which correlates with useful information on a website.
Aggressive link building takes place where links are garnered in a fabricated way. Examples of this is where links are positioned in poor link directories, purchasing links, link schemes, and other spammy tactics. This SEO technique will lead to penalties for a website and should be ditched, instead being substituted with a link building strategy that is more user-focused and marketing based.
- Excessive Internal Links
One outdated SEO technique that lots of individuals still regard to be effective is excessive internal links. There is a general misconception where websites that contain a large amount of links to other pages within the website will improve their SERP results. The intention in doing this is to enhance a website’s backlink profile. This is definitely not accurate, as excessive internal links within your website will do more damage than good.
- Not Identifying Technical Issues
The backend of a website plays a substantial role in SEO, so it’s important not only to pinpoint any technical issues that may hurt your SERP rankings, but also keep up to date with the latest best practices. For instance, Google has just released an update regarding SSL encryption, so if a website doesn’t obey this update now, it will be penalised. The most frequent technical problems that affect most websites today are:
Slow loading page times
Unintentional blocked pages
- Not Optimising Images
One of the most neglected SEO technique that will boost your SERP rankings are related to the images within a website. Optimising your website for image search is a superb way to improve your SEO, and this can be done largely with the image filename and alt attribute. For instance, rather than providing an image with a filename of home1.jpg, website owners should instead try to use a keyword that describes the image. Furthermore, a frequent mistake with images is keyword stuffing the alt attribute.
There’s no question that a successful SEO strategy will strengthen a website’s SERP rankings and visibility, however due to many websites misusing SEO techniques in years gone by, Search Engine’s SEO algorithms are continuously changing and it’s crucial to keep up with these changes to flourish in today’s online marketplace. If you need any support with your SEO strategy, or simply haven’t updated your strategy in the last several years, contact Internet Marketing Experts Gold Coast on 1300 595 013, or visit our website for further information: http://www.internetmarketingexpertsgoldcoast.com.au