Google AdWords Management Central Coast – Do people really pay attention to your ads?
Google AdWords Management is a necessary part in any SEO and Marketing and advertising campaign because if you just leave your ad alone after creating it, you will certainly not be flexible enough to actually get the outcomes you are after.
Far too many business simply dabble with Google AdWords, spend $5 on a pathetically written ad, and then leave it in the vain hope that it will create some new business for them. If you are a business in Central Coast (or anywhere really) That is not what you want to be doing. So what should you be doing? Well I would like to talk you through 4 really simple ideas that will really help you to visualise and keep an eye on a successful ad campaign.
True Meaning of AdWords – finding out all functions.
There are actually 2 versions of AdWords. It may appear a tad obvious to you if you have used AdWords a few times, but for those of you just grazing the surface, you may not have seen it yet. So the first version is classic AdWords, and then there is AdWords express. If you are a local Central Coast company then odds are that you would have been prompted at the start of signing up for AdWords to run a project through express (it assesses the size of your business from your web site and makes a recommendation) if this is the case, I really want you to look for the regular AdWords and start using that because it is much more reliable and has amazing features like more accurate targeting so you can reach your Central Coast consumers more effectively. And also the Keyword Planner tool (Found under the ‘tools’ section) which allows you to research keyword ideas. You can get standard AdWords by just looking for AdWords and following the prompts, but bear in mind that the two systems don’t share campaigns. This means that if you have started an ad with Express, you won’t have the ability to see it in the other program.
$5 will never see any real results– and not just since results cost more than that, but because you have to have a bigger project in order to actually see the successful aspects, and the not-so-successful parts. A great way to figure out a budget is to use the keyword planner tool. Search for a keyword that you want to use, and then use the budget slider to find out the rough cost that you should be aiming at. You will notice that there is a curve, – you typically want to try and find the point on the curve towards the top but in which the cost and reach is almost balanced. This will indicate you will get the biggest reach for the most economic amount. At the end of the day though, often you just need to think about how much you want to lose, and just need to take a little bit of a gamble. Whether it is $50, $100 or $500, often in business you will want to have a bit of a leap of faith to see what will work for you.
Monitoring your ad.
This is the step that far too many people ignore because they don’t understand that you get metrics from an ad campaign. You can in fact measure and watch to see the number of people interact with it, when this interaction happens, and the amount of money it is costing you each time. So why keep an eye on this? Well it will make sure that you are seeing what works for your ad, and also allow you to end it if it is just wasting money. My advice though would be to let the ad run for a minimum of 5 days to let it settle into a routine– because often ads will get a big rise at the start that gives you false assumptions about its results. So pay attention to it and don’t be afraid to start again with new plans.
So why should you rely on my advice? I am actually the CEO of Internet Marketing Experts Central Coast, and I have done work in this business extensively. I have started by operating a small business myself, and I have had to figure out how to use SEO and AdWords myself. And trust me, it took a lot of trial and error. I now run a very successful SEO agency that specialises in many areas including things like Google AdWords management. So If you are looking for more information about what to search for in a successful Google AdWords campaign, or need to talk to an SEO agency to increase your business even further, then call us on 1300 595 013 or visit our website: www.InternetMarketingExpertsCentralCoast.com.au.