Digital SEO Marketing is an Iceberg – Don’t let your Central Coast company sink

Digital SEO Marketing is an Iceberg – Don’t let your Central Coast company sink

Digital SEO Marketing seems to be relating to ‘looking good for Google’ and it is all about keywords and Links. This is true … but it is also so much bigger than that, and so if you are thinking about SEO in Central Coast I want you to start thinking about SEO in 2 ways – ‘on-site’ and ‘off-site’.

On-site SEO is your content and website infrastructure – your keywords and web design

Off-site SEO is how other online providers refer to your website – Your links and social profile

Frequently more than 50 % of SEO elements will be outside of your control, and you won’t even have the chance to see – which is why so many people don’t realize they exist. Honestly, if you want to get the most out of the areas of you Central Coast business that can be regulated, it is a good idea to think about doing some research into a respected SEO agency. Off-site SEO is talked about a lot, ‘what links you need to have’ ‘blogging links don’t get the job done’, ‘ stay away from bad links’ – almost every single SEO blog will talk about how to earn that wonderful link-juice but if you haven’t got your On-site SEO arranged, then it is all going to go to waste.

On-Site Digital SEO Marketing

Your on-page optimisation is often the components that are like the hidden stage-hands– behind the curtain, dragging all the levers to ensure the main show continues. It is predominantly a technical enterprise calling for direct and skilled knowledge and can have a demoralising result because of the sheer amount of determination that is needed.

As with anything consisting of modern Digital SEO Marketing, it takes time to see results. This is why it is critical to know what elements of your on-site optimisation have the most substantial effect in 2016

Local SEO:

An especially important on-page element of your business focuses upon a geographic link, – it was the key focus of the Pigeon update touched on earlier. For instance, if you want clients to be able to approach you, have deliveries or need information specific to Central Coast then you need to make sure they can find you. These elements are inclusive of your Google My Business areas such as Maps, Google+, updating contact details, geographic imagery, and integration with data sources.

Keeping your Website Updated:

How frequently your website’s content is updated plays a direct role in Digital SEO Marketing. A page that is well known for delivering high-quality, regular and unique content sees a direct enhancement in Search Engine rankings. One of the quickest and easiest ways to make the most of this is to incorporate a blog element into your webpage. Make it brief, punchy, engaging and to a schedule you can maintain and you will be contributing to a positive SEO for your Central Coast small business.


This is your Google visibility. It draws Google’s straight interest into your site because Google like having the chance to associate a face to a website. This is because Google likes to know who has put the content and the details on their website, and this gives the website credibility, in Google’s eyes, there is an actual person behind the content of the website. Examples of this particular are when a search returns Google+ business information (including pictures) with Google search results.

Alt tags:

These tags lead to the identity of your images and assist in the navigation of visually impaired users. They play an important role in your SEO because it creates correlations with your images and improves rankings through keywords and the characteristics that Google Image Search seeks.

Heading tags:

These are your H1 and H2 tags. Using natural keyword usage, you can use the Heading tags to help in the way in which your content is indexed by Search Engines.

Title tags:

These tags perform two crucial functions, they both assist in keyword search by exemplifying your content, and they are the physical tags that appear in descriptions in the search results. It is therefore good to have them both succinct and true, but also enticing enough to encourage users to engage further with your website.

As the CEO of Internet Marketing Experts Central Coast, I know the struggles that many people have when starting the SEO. I myself ran a small company for a number of years and had to learn SEO from scratch and by a lot of trial and error. So keep in mind to start off strong and use the information that you know. Once you have created that foundation, learn as much as possible about Digital SEO Marketing and be patient with the results. If you come to a stage when you are unsure, or want to set your business apart from the rest, then look at having a chat to an SEO professional

However, If you want to get started on your SEO Campaign and have a talk to us today, then call Internet Marketing Experts Central Coast on 1300 595 013 or visit,

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