5 Zombie Myths of Keywords

5 Zombie Myths of Keywords

A Search Engine Optimisation Plan in Central Coast is complicated, yes, but you are probably wondering what Zombies have to do with it. Well don’t worry, (your brains are safe) all I mean is that these are some myths which just don’t seem to die, they stick around and confuse people. So for your Search Engine Optimisation Plan, let’s put the record straight today. If you have had anything to do with SEO you would have encountered the concept of Keywords. Sadly, across my time in Search Engine Optimisation Plan in Central Coast I have discovered a lot of myths about Keywords that just won’t die.

MYTH 1: In your Search Engine Optimisation Plan Keywords really don’t matter anymore

There is also the false idea that with all of the changes that have been made, and the shift in the direction of concept based searches, keywords don’t make a difference in 2015. This suggestion is misguided as keywords play a more important role than ever. It’s an evolving market that is continuously changing and building so you have to stay on top of the latest changes if you really want to succeed. In spite of what occurs, keywords will always be at the core of SEO.

MYTH 2: In your Search Engine Optimisation Plan Keywords should be densely packed.

The notion that the more often a keyword is used will translate into more success is an out-of-date idea. There is no formula relating to the density and consistent repetition of keywords closely packed together. The aim you should remember is to have your specific phrases repeated throughout so that you can increase their rate while balancing well-flowing content that provokes a more natural feel and readability.

MYTH 3: In your Search Engine Optimisation Plan, you optimise only one keyword at a time.

Optimising a single keyword each time was the method circa 2005 and since every one of the updates no longer can be applied to the market in 2015. If you only concentrate on the one keyword, then you will find that you have missed out on a number of opportunities. By branching out your keyword analysis you can include the broad elements while concentrating your energy on the long-tail terms and the newer goal on conceptual keywords.

MYTH 4: In your Search Engine Optimisation Plan, Keywords should dominate domain names.

The days of domain names being a drawn out string on nonsensical keywords are gratefully at an end. The keyword rich domain names no longer have very much true worth to a domain’s visibility. This means that you should really focus not on the keywords in your domain name, but can instead start expanding and marketing your brand and focus on brand recognition.

MYTH 5: In your Search Engine Optimisation Plan it is acceptable to use ‘Keyword Stuffing’.

The overuse of keywords in odd and uncommon ways is better called keyword stuffing. By now you should realise that this is not a method that would be still supported in the 2015 environment. You should stay away from alienating your readers and concentrate on the subtle and logical way to blend keywords into your copy while nonetheless creating outstanding and distinct content.

As the CEO of Internet Marketing Experts, I know the struggles that many people have when beginning the SEO, most especially when it comes to understanding keywords and your Search Engine Optimisation Plan in Central Coast. I myself ran a small company for a number of years and had to learn SEO from scratch and by a lot of trial and error. So remember to start off strong and use the details that you know. Once you have built that groundwork, learn as much as possible about SEO and be patient with the outcomes. If you come to a stage when you are unclear, or want to set your business apart from the rest, then look at having a chat to an SEO professional.

call Internet Marketing Experts Central Coast on 1300 595 013 or visit, www.internetmarketingexpertsCentralCoast.com.au

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