SEO Advertising Central Coast – What will 2016 hold for local business?
SEO Advertising in Central Coast is a complicated task, and as we get into 2016, people are in a frame of mind where they reflect back on the year that was 2015, and try and find out what life holds in store for them later. This is of course, tough. You can certainly never figure out what is around the bend, but if you find out the vital parts of the past and look for patterns you can get a better understanding. This is specifically true for SEO. I would like to try and point out to you just some of the major trends that have been coming out in 2015 throughout the Central Coast SEO industry and the globe. From this with any luck together we can try and figure out where to focus our efforts, this will be specifically helpful if you are a local Central Coast business.
This is the greatest emerging trend and it is going to keep increasing in significance. This means that if you are an Central Coast company and you are looking for local users, then this is fantastic. Starting with the changes from Google Pigeon, we saw an emerging trend that local Central Coast searches were actually ranking higher than business with national company headquaters, or even sites on the other side of town. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more looking at the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also thinking about the My Business API as well as other things Google has been up to in 2015 will likely prove that they are spending more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be appearing even more in 2016, so watch out for them to help with your local search efforts.
Local-boosting tech patterns
There are a few technology areas which are swiftly growing in other countries and are beginning to emerge in Australia and it won’t be very long before they gain interest in Central Coast.
Society is becoming more and more used to having around less money and slimmer wallets. Particularly with the global sweep (or swipe) of PayWave or PayPass over the past few years and other easy ‘contactless’ paying technologies we are moving towards mobile wallets. This will mean 2 things for a local Central Coast business. 1– you ought to be keeping an eye on growing patterns, and ensure you have the capability to actually let people pay– such as, if you are yet to get a PayWave or RFID reader for your ship, then get one. And 2– you can start making the most of the mobile nature of paying. This means advertising and marketing, coupons and other fantastic deals that you can send to people on their phones and therefore direct into their wallets.
Beacons are a thing that has had growing use overseas and we are seeing them locally now too, but they are basically other ways of getting promotions to people locally. It works through Bluetooth, and even a free Wi-Fi, and it simply provides information or a discount to people who are connected or sign up to the Beacon. This means that customers at your Central Coast store, or even roaming past the area will be given more motivation to actually enter the store and make a purchase. It’s a brilliant marketing tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and innovation changes this even further throughout the year.
We also will see even better use of apps. such as Snapchat and Periscope for unusual ways such as advertising. This has been seen in America with national projects run by Dunkin’ Donuts and Taco Bell employing these apps. It is incredible how men and women can keep reinventing ways to get their company out there, and the same may be done for your local business in Central Coast. Be creative and even searching for what other people have done, especially when it comes to social media– if you see something you like, remember of it and find a way to integrate a related idea into you own strategy.
My concluding pieces of parting suggestions– and these are things that you can do at this moment, today– would be to sign up to a new Social Media account. Facebook, Google +, Instagram, Pinterest. Pick one you don’t have for your business yet and start a new campaign to reach a new audience. As you reach new people, you will grow your reputation at a local Central Coast level, and also boost your authority and perhaps even become a resource for people. This goes to your local SEO efforts which are key in 2016. So you will perhaps observe that the future actually looks efficient for Local businesses with trends and technology promoting even greater interaction at a ‘community’ level. This is great for Central Coast businesses, so I hope that you are as excited as I am. With that in mind, if you are looking for more SEO advice, or are looking to improve your SEO efforts, then contact Internet Marketing Experts Central Coast on 1300 595 013 or visit, www.internetmarketingexpertsCentralCoast.com.au.