There are an assortment of internet marketing strategies that can benefit websites in improving their traffic, brand awareness, and conversion rates. Among the best online marketing approaches is Search Engine Optimisation (SEO), where the aim is to optimise your website for Search Engines, both on-page and off-page, to increase your organic search results listings. Although SEO has proved to be very successful, it takes a fair quantity of knowledge, time, and money to see fruition.
But what if you want to see results immediately? Regardless of whether your website has just been published or you’re a small business that simply can’t contend with the marketing budgets of national competitors, Pay-Per-Click (PPC) advertising is a remarkable tool that can assist you by positioning your advertisements in front of buyers who are proactively searching for your services or products.
Basically, PPC is an advertising model used to raise traffic to websites. Website owners build ad campaigns with specific targeting metrics and basically pay Search Engines each time their ad is clicked. PPC ads are typically created through Google AdWords or Bing Ads and are situated on top of SERP listings before any organic results. The rewards that many websites acquire from this type of advertising is invaluable, so here are the top benefits of PPC advertising for your business.
One of the top advantages of PPC advertising is the opportunity to gauge and monitor your results in real-time. Regardless if you set your daily budget to $3 or $30, there are an array of high level performance indicators that can be gauged, such as impressions, clicks, cost-per-click, conversions, and ROI among others. These metrics enables website owners to quickly analyse the overall performance of their campaigns and quickly make alterations where necessary to boost performance. In contrast to other advertising avenues, PPC gives you the freedom to customise and track metrics in every campaign and monitor success based on your advertising objectives.
PPC allows any type of company to start their advertising efforts quickly and conveniently, without delivering too much risk with the ability to establish a maximum daily budget. While SEO is a very useful strategy, it regularly takes many months to experience results so if you’re a new business that needs to escalate traffic and brand awareness right away, PPC is ideal for you. Developing ad campaigns is all done from the PPC platform, allowing websites to cast a wide net to acquire new leads and customers by featuring ads on top of SERP listings.
Highly Targeted Traffic
PPC advertising enables you to customise your campaigns so they only display to highly targeted customers. Google AdWords enables you to target customers according to keywords, interests, location, and the times and days you prefer to display them, enabling websites to spend their advertising budget only on their niche audience. Websites can then evaluate the metrics that were used in conversions and enhance their future campaigns based upon this feedback. Advertisers commonly take a multi-layered approach initially and narrow down the specific metrics of a campaign that works best for their individual target audience.
Having the ability to export the results of an advertising campaign and evaluate particular metrics provides websites with valuable data which can be used in other marketing networks. Alongside this, websites can easily identify impression, click, and conversion data for each keyword or phrase used in their ad campaigns which strongly assists in their SEO endeavours. PPC also makes it possible for websites to uncover data about their competitors by employing 3rd party tools such as SpyFy and KeywordSpy, enabling them to create a profile of their competition and what market share is obtainable.
As you can see, PPC is a powerful marketing tool that is ideal for all kinds of companies. Not only are advertisers in complete control of their target audience, budget, and ad campaigns, the data received from real-time results offers invaluable feedback to enhance future marketing efforts. The best aspect of PPC advertising is that there is hardly any risk involved with set daily budgets, so why not give it a go today?
If you require any support in designing your PPC ad campaigns, talk to Internet Marketing Experts Gold Coast on 1300 595 013, or visit our website for further information: http://www.internetmarketingexpertsgoldcoast.com.au