Search Engine Optimisation (SEO) has developed rapidly over last 10 years, even to the point where the name SEO is now puzzling and frequently misunderstood by many. In the past, SEO advertising was looked at to be an imperative part of a successful marketing plan for businesses of all sizes. Yet in these times, the term is so misconceived that the strategy has been mostly devalued. As an alternative to encouraging more customers to a website via organic traffic, increasingly more companies are resorting to paid advertising because it’s easier and less time consuming.
This article will clarify why SEO advertising is still the best marketing channel that can entice precious leads and consumers to your firm. Like any marketing strategy, SEO advertising isn’t a quick-fix but a timely process that leads to greater visibility, web traffic, ROI, and presents trustworthy insights into consumer behaviour.
- Increased Visibility and Traffic
An effective SEO strategy is designed to increase the visibility of your website, consequently increasing the number of website visits and sales. If you’re ranked on the first page of Google search results, think about it as having a shop in the centre of George Street, except without the extravagant rent! What’s better is that those people who visit your website are typically well-informed, certified leads that are already looking for your product and services. The time and money it takes to convert these leads are consequently significantly decreased.
- Measurable Results
A significant perk for SEO advertising is that you can measure your results and have a better awareness of methods to strengthen your marketing efforts. In traditional marketing, for example, TV and radio, you simply cannot accurately gauge the effectiveness of your marketing campaigns. SEO advertising permits organisations by presenting valuable statistics such as click-through-rates, conversion rates, length of visits and location.
Alongside this, your SEO investment will attract only targeted, qualified leads to your organisation; those that are proactively searching for your products or services. TV and radio advertising might reach more consumers, but how many of those consumers are genuinely interested in your products or services? With SEO advertising, less of your marketing budget is squandered and you can tailor your campaigns accordinged to real-time feedback and results.
- Cost Efficient
A common argument against SEO marketing is that SEO advertising is really expensive, however this is most definitely not the case. The truth of the matter is that compared with the costs of other types of online marketing such as Pay Per Click, social media marketing, or purchasing leads, SEO advertising provides you with outstanding ROI. Even though Pay Per Click has the capability to stimulate more income, your organic SEO continues being the keystone of your online presence.
The question should actually be, can you afford to have weak SEO advertising? If buyers are searching for your brand online but they simply cannot find you, your opponents are winning and the long-term consequences can be severely destructive.
- Search Engines are Becoming More Popular
A current report uncovered that between 80 and 90% of purchasers will now check out online reviews before purchasing, whether online or in person. With this number only increasing with further progress in technology, it will not take long before everybody is shopping for products and services on the web.
In addition, it is predicted that 2017 will be the year that web traffic derived from mobile devices will surpass traditional desktop devices. This leads the way for further SEO customisation, such as local search optimisation, that makes it even easier for clients to use. If your organisation doesn’t have an effective SEO advertising strategy, your buyers will not have the ability to locate you using their desired means, and potential sales will certainly go to your competitors instead.
- Customer Insight
Thanks to Google, all web traffic is noted and tracked. The information and statistics that come from this traffic provides businesses with dependable info relating to their customer behaviour – the way they search, their keywords, the language they use, the kind of device they use, and also where they live. This data is extremely useful because it allows organisations to make informed decisions about their marketing techniques and strategies, both online and offline.
Now that you understand why SEO advertising is the best marketing approach, it’s time to put your SEO strategy into action. Keep in mind that it can take a little bit of time to reap the results, so if you’d like to speak to a respectable SEO advertising agency who can assist you with your marketing requirements, contact Internet Marketing Experts Central Coast on 1300 595 013 or visit http://www.internetmarketingexpertscentralcoast.com.au