Online presence is a pivotal aspect to any company’s strategy, however the digital landscape is in a continual state of change so it’s necessary to stay on top of these changes to make sure that your online presence is optimised. Google releases between 500 and 600 updates annually, with the majority of them simply fine-tuning their secretive search ranking algorithm. With Google being such a commanding force in today’s online environment, Search Engine Optimisation (SEO) has become progressively important for businesses to boost their website traffic, customer engagement, and ultimately their profits.
User behaviour is shifting rapidly with new technology, so Google must monitor these changes and revise their search algorithm respectively to ensure the user experience is as seamless as possible. If a website is going to thrive online, they too must remain on top of the changing trends in SEO. In truth, using out-of-date SEO tactics can lead to penalties that decrease a website’s search engine results page (SERP) listings, so here we’ll inspect the top SEO trends to keep in mind for your website in 2018.
Many users are now choosing to use voice searches rather than traditional keyboard searches, so this will naturally be a top SEO trend in 2018. Voice searches are quicker and more convenient, which is why it isn’t surprising that 1 in 5 online searches come from voice queries. If the current increase in voice searches continues at the same velocity, approximately half of all online searches will be carried out via speech by the year 2020!
What this implies for websites is that they should start integrating more long-tailed keywords into their SEO strategy, especially those with a natural conversational tone. For instance, if a website has a keyword phrase such as “best Sydney restaurants”, it could also be associated with a phrase such as “Where are the best Sydney restaurants near me?”
Link building has always been a valuable tool for SEO, and this will continue to be a pivotal aspect in determining SERP listings in 2018. Creating valuable links to reputable websites is still the simplest way for Google to calculate if a website is trusted, so adding value through quality links that helps you establish an authority in your target niche is a reliable strategy.
Despite this, the trend towards link building is now more long-term, so having links from sites relevant to your industry and referral traffic will be very beneficial in the near future.
Since 2015, online searches through mobile devices has surpassed that from desktop computers, so Google has made it clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.
The reason that mobile optimisation is a top SEO trend for 2018 is because Google has disclosed that they are experimenting with mobile-first indexing, which clearly shows that mobile optimisation will be prioritised in the upcoming year. If your website hasn’t already been optimised for mobile devices, now is absolutely the time to start!
Accelerated Mobile Pages
Website loading speeds play an intrinsic role in SERP listings, and Google’s search results algorithm will certainly favour those with quicker speeds. In reality, Google has created an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) enables individual web pages to load 4 times quicker than regular pages, and uses only 10% of the data in doing so!
How To Work On SEO For Your Website in 2018
Even though customary SEO techniques such as link building will still be helpful in 2018, there are other emerging trends that Google is targeting in the future which may drastically alter the practice of SEO. It’s clear that SEO is already evolving to stay on top of changes in user behaviour and to maximise the overall user experience. By recognising the latest SEO trends and implementing strategies now, your website will be optimised and ready to obtain targeted consumers from higher SERP listings.
If you have any queries or concerns about how you can optimise your website to adapt to the latest SEO trends, speak to Internet Marketing Experts Central Coast on 1300 595 013, or visit their website for further information: http://www.internetmarketingexpertscentralcoast.com.au