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Top SEO Trends In 2018

Internet Marketing Experts Central Coast,SEO Internet Marketing,Online SEO Advertising,SEO Services Central Coast,internetmarketingexpertscentralcoast

Online presence is a pivotal aspect to any company’s strategy, however the digital landscape is in a continual state of change so it’s necessary to stay on top of these changes to make sure that your online presence is optimised. Google releases between 500 and 600 updates annually, with the majority of them simply fine-tuning their secretive search ranking algorithm. With Google being such a commanding force in today’s online environment, Search Engine Optimisation (SEO) has become progressively important for businesses to boost their website traffic, customer engagement, and ultimately their profits.

User behaviour is shifting rapidly with new technology, so Google must monitor these changes and revise their search algorithm respectively to ensure the user experience is as seamless as possible. If a website is going to thrive online, they too must remain on top of the changing trends in SEO. In truth, using out-of-date SEO tactics can lead to penalties that decrease a website’s search engine results page (SERP) listings, so here we’ll inspect the top SEO trends to keep in mind for your website in 2018.

Voice Search

Many users are now choosing to use voice searches rather than traditional keyboard searches, so this will naturally be a top SEO trend in 2018. Voice searches are quicker and more convenient, which is why it isn’t surprising that 1 in 5 online searches come from voice queries. If the current increase in voice searches continues at the same velocity, approximately half of all online searches will be carried out via speech by the year 2020!

What this implies for websites is that they should start integrating more long-tailed keywords into their SEO strategy, especially those with a natural conversational tone. For instance, if a website has a keyword phrase such as “best Sydney restaurants”, it could also be associated with a phrase such as “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been a valuable tool for SEO, and this will continue to be a pivotal aspect in determining SERP listings in 2018. Creating valuable links to reputable websites is still the simplest way for Google to calculate if a website is trusted, so adding value through quality links that helps you establish an authority in your target niche is a reliable strategy.

Despite this, the trend towards link building is now more long-term, so having links from sites relevant to your industry and referral traffic will be very beneficial in the near future.

Mobile Optimisation

Since 2015, online searches through mobile devices has surpassed that from desktop computers, so Google has made it clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has disclosed that they are experimenting with mobile-first indexing, which clearly shows that mobile optimisation will be prioritised in the upcoming year. If your website hasn’t already been optimised for mobile devices, now is absolutely the time to start!

Accelerated Mobile Pages

Website loading speeds play an intrinsic role in SERP listings, and Google’s search results algorithm will certainly favour those with quicker speeds. In reality, Google has created an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) enables individual web pages to load 4 times quicker than regular pages, and uses only 10% of the data in doing so!

While AMP is not directly affecting SERP listings yet, it will influence other areas closely related to Google’s search results algorithm, such as bounce rate and session duration of users. AMP can be simply installed into HTML or JavaScript code, however plugins will be needed for content management systems like Drupal and WordPress.

How To Work On SEO For Your Website in 2018

Even though customary SEO techniques such as link building will still be helpful in 2018, there are other emerging trends that Google is targeting in the future which may drastically alter the practice of SEO. It’s clear that SEO is already evolving to stay on top of changes in user behaviour and to maximise the overall user experience. By recognising the latest SEO trends and implementing strategies now, your website will be optimised and ready to obtain targeted consumers from higher SERP listings.

If you have any queries or concerns about how you can optimise your website to adapt to the latest SEO trends, speak to Internet Marketing Experts Central Coast on 1300 595 013, or visit their website for further information: http://www.internetmarketingexpertscentralcoast.com.au

 

Social Media Marketing – Say More On Twitter

Internet Marketing Experts Central Coast,SEO Internet Marketing,Online SEO Advertising,SEO Services Central Coast,internetmarketingexpertscentralcoast

The time has finally come where Twitter users can voice their displeasure with the 140 character limit in more detail, now that Twitter has officially confirmed that they have lengthened the character limit to 280 per Tweet!

The social networking platform, which was introduced in 2006, grew quickly to become one of the most praised social media sites around the globe, however recent slumps in growth provoked the social media giant to make some improvements. Twitter distinguishes itself from other social media networks with its ‘microblogging’ feature, which is greatly distinct to comparable social media sites like Facebook and Google Plus. Twitter has just over 330 million users that send about 6,000 Tweets per second.

Despite the 140 character limit that fervently defined the social networking service, Twitter revealed on November 7 that they want every individual around the globe to ‘easily’ express themselves on Twitter. After administering a number of tests over the past several months, Twitter determined that they wanted to lengthen the character limit, but only where needed. Countries like South Korea, China, and Japan will stay at the 140 character limit, only because there’s no warrant for an increase, as sending messages in these languages can be expressed in a short amount of characters. Languages like English meanwhile, experience crammed Tweets with 9% of English Tweets hitting the earlier 140 character limit.

So, why the change?

After administering a number of tests to targeted users, Twitter acquired valuable results and deemed the 240 character limit would be beneficial for many users. Due to the fact that 9% of English users were hitting the 140 character mark, many would have to spend time modifying their Tweets to make sure they didn’t have to send multiple messages. Further, users would now have the ability to effortlessly fit their ideas into a single Tweet, so they could say what was on their mind and send them much faster than before.

The question is, what effect will this have for internet marketers and SEO providers? Here are a few changes that they can expect to see.

Increased engagement

Since Twitter widened the character limit, users have experienced a higher level of responses which generated more followers. Certainly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers along with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The extended character limit means that users will have smaller threads of conversations, because they can fit more content into a single message. Users with long threads of conversations described that it can at times be difficult to follow and respond to. Furthermore, brands are enjoying the longer Tweets as it allows them to fit more comprehensive information into a single Tweet which creates higher engagement rates.

Increases customer communication

With the growth of organisations using social media as a platform to handle customer service matters, customers can now convey an issue in more detail on Twitter which is rewarding for both the customer and the business, as communication is noticeably enhanced. Prior to this update, many users would have looked to other social media platforms like Facebook to report customer service issues because the character limit was too constricting.

More Creativity

Longer Tweets means that businesses can enhance the creativity of their communication with their audience through storytelling, Q&A’s, and more engaging Twitter Chats. Businesses would generally have to use other social media channels if they needed to get creative, however brands can now successfully use longer text to their advantage by connecting with their audience on a more personal level.

While some users have claimed that the increase in character limit by Twitter makes them more similar to other social media sites, the vast majority of users appear to be very pleased with their latest update. Nothing is concrete in social media, as making changes to stay up to date with changing user behaviour is vital for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!

If you require any guidance about how your enterprise can leverage the increased character limit to your advantage on Twitter, simply reach out to Internet Marketing Experts Central Coast by calling 1300 595 013, or alternatively visit their website for more information: http://www.internetmarketingexpertscentralcoast.com.au

A Guide To SSL Changes – What It Means For Your Website

Internet Marketing Experts Central Coast,SEO Internet Marketing,Online SEO Advertising,SEO Services Central Coast,internetmarketingexpertscentralcoast

In today’s ever-changing digital environment, it’s important that companies Google’s best practices to ensure they remain competitive in their respective online markets. With Google being the most powerful and influential company on the internet, it’s necessary for them to keep abreast of all the threats and opportunities that the internet produces. Subsequently, Google releases a myriad of updates yearly: new features, bug fixes, and the majority pertaining to the very secretive Google search ranking algorithm.

What is necessary though, is that all online businesses that use Google-related services (essentially every online company), are aware of pressing changes that may bear upon their SEO, performance, and ultimately their bottom-line. The internet is in a continuous state of change, so online businesses need to be versatile and adjust to new Google updates as soon as possible to make certain they aren’t negatively affected by these new releases.

The most prevalent Google update that has recently affected online businesses relates to Google Chrome v62, which was released in October this year. The Google Chrome web browser is used by almost half of all online users, so it’s really important that online enterprises incorporate the relevant changes as swiftly as possible if they hope to avoid any detrimental outcomes.

What has changed in Google Chrome v62?

In the Google Chrome v62 update, Google has adjusted the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page saves security passwords and credit card information (which is housed in a plain text file), they are vulnerable to phishing sites that can potentially steal this information from buyers that falsely believe they are supplying their personal information to an authorised business. The Google Chrome browser will begin marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.

This change will undoubtedly have an effect on millions of websites across the globe. Prior to the change, many non-secured websites weren’t impacted by phishing attacks simply because they didn’t have a public-facing member login, and employed PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages due to the fact that users will become worried of succumbing to malicious attacks if they enter personal information into fields marked boldly as ‘NOT SECURE’.

How to make web pages secure?

For online enterprises that wish to secure their formerly non-secured (HTTP) web pages, they need to encrypt the information being dispensed between their visitors and their web server by integrating an SSL certificate. Google are plainly pushing for a more secure internet than ever before, and they’ve opted for SSL encryption as a vehicle to do this. For website owners who want to enable HTTPS on their web servers, here is a helpful guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how you can avoid the ‘NOT SECURE’ warning in Google Chrome which is aimed at web developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.

What this means for online businesses?

The recent Google update signifies that HTTPS and SSL encryption will become the norm across all web pages on the web. In time, each online enterprise will have to secure their web pages using SSL encryption whether they like it or not, or users will simply find a competitor that does.

What this also suggests is that not all websites using SSL encryption should be trusted, and there will be a considerable increase in phishing sites using HTTPS also. Phishing sites can simply use fictitious SSL certificates to bypass the ‘NOT SECURE’ warning by Google Chrome and make their websites appear reliable. This will make the differentiation between phishing sites and real websites more complicated than ever. Online businesses that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the internet since it will be incredibly difficult for phishing sites to mimic the authenticity that EV SSL provides.

Making all websites employ SSL certificates to validate their authenticity will only increase the amount of phishing sites that do the same. At the end of the day, however, SSL encryption will ultimately become mandatory, so if you need any support in securing your website with SSL encryption, speak with the digital specialists at Internet Marketing Experts Central Coast by phoning 1300 595 013, or visit their website for more information: http://www.internetmarketingexpertscentralcoast.com.au