Articles

Top Advantages of Pay-Per-Click (PPC) Advertising

Internet Marketing Experts Central Coast,SEO Internet Marketing,Online SEO Advertising,SEO Services Central Coast,internetmarketingexpertscentralcoast

There are an assortment of internet marketing strategies that can benefit websites in improving their traffic, brand awareness, and conversion rates. Among the best online marketing approaches is Search Engine Optimisation (SEO), where the aim is to optimise your website for Search Engines, both on-page and off-page, to increase your organic search results listings. Although SEO has proved to be very successful, it takes a fair quantity of knowledge, time, and money to see fruition.

 

But what if you want to see results immediately? Regardless of whether your website has just been published or you’re a small business that simply can’t contend with the marketing budgets of national competitors, Pay-Per-Click (PPC) advertising is a remarkable tool that can assist you by positioning your advertisements in front of buyers who are proactively searching for your services or products.

 

Basically, PPC is an advertising model used to raise traffic to websites. Website owners build ad campaigns with specific targeting metrics and basically pay Search Engines each time their ad is clicked. PPC ads are typically created through Google AdWords or Bing Ads and are situated on top of SERP listings before any organic results. The rewards that many websites acquire from this type of advertising is invaluable, so here are the top benefits of PPC advertising for your business.

 

Measurable Results

One of the top advantages of PPC advertising is the opportunity to gauge and monitor your results in real-time. Regardless if you set your daily budget to $3 or $30, there are an array of high level performance indicators that can be gauged, such as impressions, clicks, cost-per-click, conversions, and ROI among others. These metrics enables website owners to quickly analyse the overall performance of their campaigns and quickly make alterations where necessary to boost performance. In contrast to other advertising avenues, PPC gives you the freedom to customise and track metrics in every campaign and monitor success based on your advertising objectives.

 

Fast Entry

PPC allows any type of company to start their advertising efforts quickly and conveniently, without delivering too much risk with the ability to establish a maximum daily budget. While SEO is a very useful strategy, it regularly takes many months to experience results so if you’re a new business that needs to escalate traffic and brand awareness right away, PPC is ideal for you. Developing ad campaigns is all done from the PPC platform, allowing websites to cast a wide net to acquire new leads and customers by featuring ads on top of SERP listings.

 

Highly Targeted Traffic

PPC advertising enables you to customise your campaigns so they only display to highly targeted customers. Google AdWords enables you to target customers according to keywords, interests, location, and the times and days you prefer to display them, enabling websites to spend their advertising budget only on their niche audience. Websites can then evaluate the metrics that were used in conversions and enhance their future campaigns based upon this feedback. Advertisers commonly take a multi-layered approach initially and narrow down the specific metrics of a campaign that works best for their individual target audience.

 

Valuable Data

Having the ability to export the results of an advertising campaign and evaluate particular metrics provides websites with valuable data which can be used in other marketing networks. Alongside this, websites can easily identify impression, click, and conversion data for each keyword or phrase used in their ad campaigns which strongly assists in their SEO endeavours. PPC also makes it possible for websites to uncover data about their competitors by employing 3rd party tools such as SpyFy and KeywordSpy, enabling them to create a profile of their competition and what market share is obtainable.

 

As you can see, PPC is a powerful marketing tool that is ideal for all kinds of companies. Not only are advertisers in complete control of their target audience, budget, and ad campaigns, the data received from real-time results offers invaluable feedback to enhance future marketing efforts. The best aspect of PPC advertising is that there is hardly any risk involved with set daily budgets, so why not give it a go today?

 

If you require any support in designing your PPC ad campaigns, talk to Internet Marketing Experts Gold Coast on 1300 595 013, or visit our website for further information: http://www.internetmarketingexpertsgoldcoast.com.au

 

This Is Why Your Content Marketing Isn’t Performing (And The Best Way To Fix It!)

Internet Marketing Experts Central Coast,SEO Internet Marketing,Online SEO Advertising,SEO Services Central Coast,internetmarketingexpertscentralcoast

In today’s demanding environment of online marketing, there’s no doubt that content is king. Content is all around you and folks love consuming it! It should come as no surprise that content is at the centre of nearly all marketing methodologies, with roughly 94% of small businesses concentrating their efforts on content marketing. Having said this, with nearly every businesses now focussing their marketing efforts on content, it’s becoming increasingly challenging to stand out from the crowd and make your content marketing engaging and powerful.

 

Have you tried content marketing only to find that you’re not getting the desired outcomes? Well, you’re quite likely one of many companies that are in the same boat. Don’t lose faith though, there’s no doubt that content marketing is one of the most practical ways of boosting your customer base. So, here are 4 reasons why your content marketing may not be working and importantly, how you can fix them!

 

  1. You don’t have a strategy

 

Just like any investment, if you don’t have a strategy and set KPIs to evaluate results, how can you possibly improve? Uploading blogs and sending tweets are terrific, but if you don’t have any end goals then you’re simply aiming in the dark. If you want to craft stimulating content that followers will engage with, you need to have a clearly-defined strategy that should align with your business objectives.

 

Regardless of whether you intend to raise brand awareness, website traffic, or conversion rates, your strategy should incorporate KPIs alongside short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your target market, the purpose of your content, and the types of content that will work best for you.

 

  1. Your content is not original

 

With the sheer quantity of online business today, it’s crucial that your content is distinct from others. Too many businesses will design content without investigating the landscape and subsequently generate content that merely gets lost in the crowd. Your content should be exciting, fun, and most importantly, deliver value to users by supplying solutions to typical pain-points in your niche. Alongside this, different types of content suit different communication techniques, so contemplate the most effective ways you can accomplish this, either through video, infographics, diagrams, or even just thought-provoking or captivating text.

 

  1. You don’t promote your content

 

Among the biggest errors that small businesses make with their content marketing is that they don’t actually market it! Even if you’ve produced the most ground-breaking article the world has ever witnessed, who will view it if they don’t know it exists? If you want to thrive with your content marketing, it’s crucial that you promote your content through all available networks, including:

 

Social media (Facebook, Twitter, Reddit, Google+).

Email newsletters.

Adding internal links to your articles.

Pitching to influencers and bloggers in your industry.

Proposing it as a guest post to bloggers in your sector.

Providing links to your content when commenting on other forums and blogs.

 

  1. Your content is not search engine friendly.

 

Content constitutes a substantial portion of your SEO, so it’s vital that your content is SEO friendly and never use black hat tactics to attempt to improve results. Keyword stuffing is a frequent mistake that businesses will make in their content creation, as well as duplicate content, using the wrong keywords, and not optimising meta tags.

 

Conduct some groundwork to find the most appropriate keywords that your target audience would use to find your content. Also, use meta tags to your advantage to draw more viewers to your blog. Search engines always wish to deliver the best content to users, so if your content is valuable then other sites will link to it, increasing the likelihood of gaining more high-quality, credible links from relevant businesses.

 

At the end of the day, there can be hundreds of reasons why your content marketing isn’t offering you the desired results, however these points should cover the majority of them. If you’re going to invest in content marketing, you can’t do it half-heartedly. Perform as much research as you can about your target audience, your competitors, and your keywords, and create meaningful content that your viewers will naturally engage with.

 

If you’re contemplating giving up on content marketing because of poor results, phone Internet Marketing Experts Gold Coast who will be able to point you in the right direction. Call 1300 595 013, or alternatively visit our website for additional information: http://www.internetmarketingexpertsgoldcoast.com.au

 

SEO Tactics To Abandon in 2018

Internet Marketing Experts Central Coast,SEO Internet Marketing,Online SEO Advertising,SEO Services Central Coast,internetmarketingexpertscentralcoast

In today’s demanding marketplace of digitalisation and globalisation, it’s crucial for businesses to employ online strategies and techniques that boost their visibility to customers that are actively trying to finding their services or products. Search Engines are unquestionably the most influential programs that will influence your online exposure, and thus your website traffic, conversion rates, and inevitably success. Search Engine Optimisation (SEO), therefore, is used widely by most websites to improve their Search Engine rankings, otherwise known as ‘Search Engine Results Pages’ (SERPs).

 

SEO can be an exceptional investment that will strengthen your visibility and conversion rates, or if used incorrectly, can tarnish your rankings and visibility, thus having the opposite effect. The predicament with SEO is that its algorithm is continuously changing, and most website owners don’t keep up to date with the most updated SEO trends. SEO techniques that worked in 2017 may not necessarily be successful this year, and prevalent SEO techniques from five years ago may result in your website being penalised today.

 

As opposed to discussing the top SEO techniques that website owners should be investing in, we’re instead going to analyse the top SEO techniques that will actually penalise your website and therefore should be totally forgotten about in 2018.

 

  1. Keyword Stuffing

 

Keyword stuffing is a typical mistake that many website owners make to try to improve their SERP results. Keyword stuffing is ultimately the same as it sounds – adding as many keywords/phrases to a websites content or meta tags in any way possible. Search Engine spiders or crawlers can instantly ascertain how many times a keyword has been used and will penalise websites for excess keyword stuffing. As opposed to keyword stuffing, website owners should fixate their efforts on the sub-topics and related information behind the keywords/phrases themselves.

 

  1. Aggressive Link Building

 

Link building has been a popular SEO tactic since the onset of SEO, and its performance as an SEO tactic has advanced swiftly ever since. While link building is still one of the top three SEO tactics in 2018, aggressive link building will decidedly result in your website being penalised. Google weighs links highly as a ranking signal simply because links are a public endorsement which correlates with useful information on a website.

 

Aggressive link building takes place where links are garnered in a fabricated way. Examples of this is where links are positioned in poor link directories, purchasing links, link schemes, and other spammy tactics. This SEO technique will lead to penalties for a website and should be ditched, instead being substituted with a link building strategy that is more user-focused and marketing based.

 

  1. Excessive Internal Links

 

One outdated SEO technique that lots of individuals still regard to be effective is excessive internal links. There is a general misconception where websites that contain a large amount of links to other pages within the website will improve their SERP results. The intention in doing this is to enhance a website’s backlink profile. This is definitely not accurate, as excessive internal links within your website will do more damage than good.

 

  1. Not Identifying Technical Issues

 

The backend of a website plays a substantial role in SEO, so it’s important not only to pinpoint any technical issues that may hurt your SERP rankings, but also keep up to date with the latest best practices. For instance, Google has just released an update regarding SSL encryption, so if a website doesn’t obey this update now, it will be penalised. The most frequent technical problems that affect most websites today are:

 

Slow loading page times

Mobile errors

Duplicate content

Improper redirects

Unintentional blocked pages

 

  1. Not Optimising Images

 

One of the most neglected SEO technique that will boost your SERP rankings are related to the images within a website. Optimising your website for image search is a superb way to improve your SEO, and this can be done largely with the image filename and alt attribute. For instance, rather than providing an image with a filename of home1.jpg, website owners should instead try to use a keyword that describes the image. Furthermore, a frequent mistake with images is keyword stuffing the alt attribute.

 

There’s no question that a successful SEO strategy will strengthen a website’s SERP rankings and visibility, however due to many websites misusing SEO techniques in years gone by, Search Engine’s SEO algorithms are continuously changing and it’s crucial to keep up with these changes to flourish in today’s online marketplace. If you need any support with your SEO strategy, or simply haven’t updated your strategy in the last several years, contact Internet Marketing Experts Gold Coast on 1300 595 013, or visit our website for further information: http://www.internetmarketingexpertsgoldcoast.com.au

 

An Idiots Guide To Twitter – What To Know and Understand

Internet Marketing Experts Central Coast,SEO Internet Marketing,Online SEO Advertising,SEO Services Central Coast,internetmarketingexpertscentralcoast

Are you new to social networks and want to learn the fundamentals of one of the coolest platforms in the world? Well, you’ve come to the right place! Twitter is a social networking service where around 330 million users engage with one another through short messages of up 280 characters. At this point there’s around 6,000 tweets being sent through the internet each second, varying from simple text messages to images, videos, memes, gifs, and even more. Twitter is one of the most stylish social networking platforms and is quite different to other social networking giants like Facebook and Instagram.

Twitter is a platform where people distribute a wide array of information; from jokes, politics, news, or just universal thoughts about vague topics! In place of having a circle of friends like Facebook, Twitter is founded on followers (not necessarily friends) so not only can you interact with friends, but also your favourite journalists, sport stars, and politicians alike. Everything you upload on Twitter is accessible publicly for anyone to discover, but don’t stress, you can freely change your preferences to private if you want to.

 

The initial step in understanding Twitter is to recognise the basic terms and jargon used. The following lists the most prevalent vernacular:

Tweet – A 280-character message

Retweet (RT) – Sharing a tweet created by another person

Feed – The list of tweets you’ll find on your homepage from users that you choose to follow

Handle – Your username

Mention (@) – A way of referencing other people in a tweet (e.g. @EAGames). Any person mentioned in a tweet is notified, being a practical way to communicate with other members publicly

Direct Message (DM) – A private message (280 characters) sent to another person. You can either elect to accept DM’s from all members or just members that you follow

Hashtag (#) – A keyword or phrase used to describe a topic or theme in a discussion (e.g. #Vegans). You can locate tweets from all users that mention a specific hashtag by clicking the hashtag itself.

Creating an Account

Creating an account is simple and straightforward, just download the app or visit www.twitter.com and hit the signup button. The full name you insert will be your display name, but this can be changed as regularly as you like. Choose a username (or handle) so users can mention you by typing the @ symbol before your username. After you’ve typed in your phone number for authentication purposes, chosen an avatar, and written a quick bio about yourself so others can see your passions and interests, you’re good to go!

Joining the Twitterverse

As stated earlier, Twitter isn’t about friending, it’s about following. Not only can you follow your friends, but also any other personalities of which you’re a supporter. Once you’ve subscribed, Twitter will present a standard kind of setup wizard to help you begin, like recommending some members that you might like to follow. You can give Twitter permission to explore your contacts list to find any of your friends that are using Twitter. Following friends and other users is extremely simple, and once you’ve begun following certain users, Twitter will continue to offer recommendations for other users to follow depending upon the sorts of users you’re currently following. All the tweets of your followers will show in your Feed, so the more you follow, the more Tweets will appear in chronological order in your Feed.

Tweet Something

You can Tweet anything you like, so long as it adheres to Twitters rules and guidelines (https://help.twitter.com/en/rules-and-policies/twitter-rules). This includes mentioning other users (@), promoting a topic or theme (#), or Retweeting other user’s comments (RT). Simply select the ‘Compose New Tweet’ button and you can Tweet text, videos, gifs, photos, images – a whole range of different media that can be uploaded through your device. Don’t forget though, videos can only be up to 2 minutes and 20 seconds in length, however photos and images do not count towards your character limit, which is awesome!

Once you’ve gotten the hang of the basics of Twitter, the world is virtually at your fingertips! You can keep up to date with the most recent trends, be the first to look at viral posts, and engage with your friends and favourite personalities in a simple and user-friendly interface.

Once you’ve got started using Twitter, the rest will fall into place naturally, so why join the Twittersphere today? If you need any guidance with getting started on Twitter, simply speak to Internet Marketing Experts Gold Coast on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertsgoldcoast.com.au

 

What Are The Top Organic SEO Ranking Aspects For A Website?

Internet Marketing Experts Central Coast,SEO Internet Marketing,Online SEO Advertising,SEO Services Central Coast,internetmarketingexpertscentralcoast

If you’ve just crafted your first website and are interested in the ways in which you can boost your organic search results, then you’re certainly on the path to success. SEO is one of the most reliable marketing tools considering that it allows you to get your message in front of possible consumers that are directly seeking for your products.

The fact is, the answer isn’t very straightforward! Google’s search ranking algorithm is basically its secret to success, so it’s enormously elaborate and has more than 200 variables that account for the listings in its Search Engine Results Pages (SERPs). The good news is, not all variables are formulated equally, so you can target the most influential variables that will have the greatest impact on your SERP listings.

It’s important to appreciate that the weight of each variable is adjusted with time, so Google will place more emphasis on specific variables according to user behaviour and how Google perceives it can maximise the user experience. Having said this, many of the leading organic SEO ranking aspects have been in the same position for a number of years now, so understanding these top variables can give you an increased understanding of how you can optimise your organic search results to grow customer engagement, website traffic, and ultimately sales.

  1. Content

A great significance is put on content considering that Google wants to rank the most relevant websites on top of its search results listings. The recent Hummingbird update enables Google to understand a website’s content structure and how this content adds value to potential consumers, so developing quality content set in a natural tone will be remunerated with higher rankings. Including articles in your website such as in-depth tutorials, guides, and how-to’s is a terrific start. Moreover, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has reviewed the top 10 search results and uncovered that the top positions contain content that is about 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most important variables in SERP listings due to the fact that the more links there are to your website from reliable sources, the more trusted your website is regarded. The other side of the coin rings true as well though, so beware not to generate links on spammy or uncredible websites or your rankings will go down! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google reveals that backlinks will lose value eventually as Google looks for new ways to evaluate websites, but for the time being, link building is still the best indication of relevancy and trustworthiness.

  1. Mobile Optimisation

With more users now browsing from mobile devices than computers, there has been a major shift towards optimising your website for mobile devices. Google is currently experimenting with mobile-first indexing, which means that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t currently mobile-friendly, you better get started but be careful not to release it until it’s 100% complete or you may be penalised. Page loading speed is a critical factor for mobile optimisation, so aim to have mobile pages loaded within two seconds to make sure that your website is truly ‘mobile-friendly’.

  1. Other Technical Variables

There are numerous other technical factors that will substantially alter your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong connection between high ranking websites and those that are SSL encrypted (HTTPS), and this is very straightforward to install if you haven’t already done so. Furthermore, make sure that your landing pages have a H1 or H2 heading in the source code, as this has been found to correlate with higher rankings. Other aspects such unique and organic backlink anchor text and less on-page advertisements and pop-ups will also increase your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is continually evolving, meaning that SEO techniques are continually changing also. Despite the fact that there more than 200 variables in Google’s search ranking algorithm, Google has placed great significance in recent times on rich content, quality links, and a smooth mobile experience. Trying to focus on all Google’s search ranking variables will prove to be unproductive, but if you concentrate on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you need any advice in the best ways to properly execute any of the above SEO techniques, don’t hesitate to talk with the digital marketing specialists at Internet Marketing Experts Central Coast by calling 1300 595 013, or alternatively visit their website for more information: http://www.internetmarketingexpertscentralcoast.com.au