Social Media Marketing – Say More On Twitter
The time has finally come where Twitter users can voice their displeasure with the 140 character limit in more detail, now that Twitter has officially confirmed that they have lengthened the character limit to 280 per Tweet!
The social networking platform, which was introduced in 2006, grew quickly to become one of the most praised social media sites around the globe, however recent slumps in growth provoked the social media giant to make some improvements. Twitter distinguishes itself from other social media networks with its ‘microblogging’ feature, which is greatly distinct to comparable social media sites like Facebook and Google Plus. Twitter has just over 330 million users that send about 6,000 Tweets per second.
Despite the 140 character limit that fervently defined the social networking service, Twitter revealed on November 7 that they want every individual around the globe to ‘easily’ express themselves on Twitter. After administering a number of tests over the past several months, Twitter determined that they wanted to lengthen the character limit, but only where needed. Countries like South Korea, China, and Japan will stay at the 140 character limit, only because there’s no warrant for an increase, as sending messages in these languages can be expressed in a short amount of characters. Languages like English meanwhile, experience crammed Tweets with 9% of English Tweets hitting the earlier 140 character limit.
So, why the change?
After administering a number of tests to targeted users, Twitter acquired valuable results and deemed the 240 character limit would be beneficial for many users. Due to the fact that 9% of English users were hitting the 140 character mark, many would have to spend time modifying their Tweets to make sure they didn’t have to send multiple messages. Further, users would now have the ability to effortlessly fit their ideas into a single Tweet, so they could say what was on their mind and send them much faster than before.
The question is, what effect will this have for internet marketers and SEO providers? Here are a few changes that they can expect to see.
Since Twitter widened the character limit, users have experienced a higher level of responses which generated more followers. Certainly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers along with more Likes, Retweets, and Mentions.
Improved user experience for followers.
The extended character limit means that users will have smaller threads of conversations, because they can fit more content into a single message. Users with long threads of conversations described that it can at times be difficult to follow and respond to. Furthermore, brands are enjoying the longer Tweets as it allows them to fit more comprehensive information into a single Tweet which creates higher engagement rates.
Increases customer communication
With the growth of organisations using social media as a platform to handle customer service matters, customers can now convey an issue in more detail on Twitter which is rewarding for both the customer and the business, as communication is noticeably enhanced. Prior to this update, many users would have looked to other social media platforms like Facebook to report customer service issues because the character limit was too constricting.
Longer Tweets means that businesses can enhance the creativity of their communication with their audience through storytelling, Q&A’s, and more engaging Twitter Chats. Businesses would generally have to use other social media channels if they needed to get creative, however brands can now successfully use longer text to their advantage by connecting with their audience on a more personal level.
While some users have claimed that the increase in character limit by Twitter makes them more similar to other social media sites, the vast majority of users appear to be very pleased with their latest update. Nothing is concrete in social media, as making changes to stay up to date with changing user behaviour is vital for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!
If you require any guidance about how your enterprise can leverage the increased character limit to your advantage on Twitter, simply reach out to Internet Marketing Experts Central Coast by calling 1300 595 013, or alternatively visit their website for more information: http://www.internetmarketingexpertscentralcoast.com.au