A Guide To SSL Changes – What It Means For Your Website
In today’s ever-changing digital environment, it’s important that companies Google’s best practices to ensure they remain competitive in their respective online markets. With Google being the most powerful and influential company on the internet, it’s necessary for them to keep abreast of all the threats and opportunities that the internet produces. Subsequently, Google releases a myriad of updates yearly: new features, bug fixes, and the majority pertaining to the very secretive Google search ranking algorithm.
What is necessary though, is that all online businesses that use Google-related services (essentially every online company), are aware of pressing changes that may bear upon their SEO, performance, and ultimately their bottom-line. The internet is in a continuous state of change, so online businesses need to be versatile and adjust to new Google updates as soon as possible to make certain they aren’t negatively affected by these new releases.
The most prevalent Google update that has recently affected online businesses relates to Google Chrome v62, which was released in October this year. The Google Chrome web browser is used by almost half of all online users, so it’s really important that online enterprises incorporate the relevant changes as swiftly as possible if they hope to avoid any detrimental outcomes.
What has changed in Google Chrome v62?
In the Google Chrome v62 update, Google has adjusted the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page saves security passwords and credit card information (which is housed in a plain text file), they are vulnerable to phishing sites that can potentially steal this information from buyers that falsely believe they are supplying their personal information to an authorised business. The Google Chrome browser will begin marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.
This change will undoubtedly have an effect on millions of websites across the globe. Prior to the change, many non-secured websites weren’t impacted by phishing attacks simply because they didn’t have a public-facing member login, and employed PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages due to the fact that users will become worried of succumbing to malicious attacks if they enter personal information into fields marked boldly as ‘NOT SECURE’.
How to make web pages secure?
For online enterprises that wish to secure their formerly non-secured (HTTP) web pages, they need to encrypt the information being dispensed between their visitors and their web server by integrating an SSL certificate. Google are plainly pushing for a more secure internet than ever before, and they’ve opted for SSL encryption as a vehicle to do this. For website owners who want to enable HTTPS on their web servers, here is a helpful guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how you can avoid the ‘NOT SECURE’ warning in Google Chrome which is aimed at web developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.
What this means for online businesses?
The recent Google update signifies that HTTPS and SSL encryption will become the norm across all web pages on the web. In time, each online enterprise will have to secure their web pages using SSL encryption whether they like it or not, or users will simply find a competitor that does.
What this also suggests is that not all websites using SSL encryption should be trusted, and there will be a considerable increase in phishing sites using HTTPS also. Phishing sites can simply use fictitious SSL certificates to bypass the ‘NOT SECURE’ warning by Google Chrome and make their websites appear reliable. This will make the differentiation between phishing sites and real websites more complicated than ever. Online businesses that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the internet since it will be incredibly difficult for phishing sites to mimic the authenticity that EV SSL provides.
Making all websites employ SSL certificates to validate their authenticity will only increase the amount of phishing sites that do the same. At the end of the day, however, SSL encryption will ultimately become mandatory, so if you need any support in securing your website with SSL encryption, speak with the digital specialists at Internet Marketing Experts Central Coast by phoning 1300 595 013, or visit their website for more information: http://www.internetmarketingexpertscentralcoast.com.au