An SEO Quick Fix Guide You Can Do TODAY
SEO is viewed by many to be a magical creature with magnificent powers. Understanding clearly how SEO works and all the varying ways to strengthen your website’s SEO score can be very challenging and time-consuming. Nonetheless, it is an essential ingredient of any online marketing plan and will ultimately make or break a company in some industries. Many industry experts consider SEO to be among the most powerful forms of advertising, so continually improving your SEO should be a priority if you wish to increase your website visitors and revenue.
It’s very difficult to keep up to date with SEO best practices and standards because they change regularly, so it’s encouraged that you seek specialist advice concerning your SEO and internet marketing strategy. Despite this, there are some quick and easy ways that you can improve your SEO, even with even a basic level of IT understanding, so here is a quick overview on some basic ways to improve your SEO today.
Content is King
When it concerns SEO, content is king. So, make sure that you have high-quality, well-written and unique content that is relevant for your target market. Updating your content often is also vital so don’t leave your content stagnant for years because there’s no need to update it. Integrating a blog into your website is always excellent for SEO because new content is regularly being added and search engines love spotting new content and will increase your rankings if this happens regularly.
Ensure You Have a Flat Website Architecture
Your website architecture is effectively the organisation of all the various webpages on your website. A large component of SEO involves how user-friendly your website is, i.e. how easy users can navigate your website to discover the information they’re trying to find. It’s important that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will recognise this and consequently improve your SEO score. Having a ‘flat’ website implies that you aren’t burying web pages within web pages. A good general rule is to ensure that your most important web pages are less than three links from the homepage. If your website isn’t flat, then you can easily fix this by including extra navigation menus or additional internal links.
Ensure You Have Accurate Meta Titles and Meta Descriptions
Meta titles and descriptions are critical components of your website’s content. Each of your web pages will have a meta title and meta description that is utilised by search engines to understand the content of each web page in working out the relevancy to a user’s search. Don’t forget, Google wants each user to have the best experience as possible, so it will rank the most relevant websites the highest.
Meta titles gives the user a brief insight into the content of each web page to make sure it is relevant. Each meta title should include a primary and secondary keyword that is appropriate for that webpage, as well as your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no longer than 60 characters, or Google will truncate your meta title which looks sloppy and unprofessional. Having high-quality and relevant meta titles are vital in optimising your web pages for SEO.
Meta descriptions are basically concise descriptions of the content of the web page. Whilst meta descriptions don’t exclusively sway ranking algorithms, they are still very important as search engines will frequently use the summary in search results snippets when they believe a web page’s meta description successfully portrays the content of the web page. Unique and accurate meta descriptions incorporating keywords will help improve your click-through rates (CTR’s) and website visitors, which will consequently result in increased revenue. Meta descriptions should normally be between 150 and 160 characters in length.
Make sure You Have a Clean URL Structure
A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as straightforward and clean as possible. There should no needless strings or parameters including key phrases in any of your URL’s. You can most probably relate to this if you’ve ever clicked a very long hyperlink. If so, then you’ll probably agree that they look untidy and unprofessional. If you’ve developed your website using WordPress, then it will automatically generate a simple and clean URL structure for you, so you don’t have to bother with it!
Conversely, if you’re using another website platform and you already have a well-known website, it’s best to seek professional advice in regards to changing your URL structure because doing this means that you’ll lose all your links, and thus your SEO value. Digital marketing specialists will be able to change your URL structure and minimise the effect on your SEO score. If you find yourself in this position, then speak to the team at Internet Marketing Experts Central Coast on 1300 595 013 or visit their website: http://www.internetmarketingexpertscentralcoast.com.au